Facebook is decreasing the organic reach for pages. That means you will either need to increase your ad spend or identify improvements to boost your engagement rate which can lead to increased reach.
In this blog post we look at 5 tips to improve your Facebook engagement for greater organic reach.
Topsy the Social Analytics firm has been acquired by Apple for an estimated $200 million. Topsy has risen to attention as one of the key sources for Twitter ‘firehouse data’ putting it in competition with other data hubs like Gnip and Datasift.
Topsy’s business has focused on the tweets, volume and sentiment for its market growth becoming a key hub for accessing social insights. BirdSong has focused on Presence data including the what, when and how of a brand’s social presence. (You can take a free trial here.)
The Topsy Twitter Audience
Topsy has a comparatively small Twitter following, just 13,026 followers compared with 17,000 for datasift and 9,000 for Gnip.
The Topsy audience define themselves as…
Topsy have more followers in common with..
We took a look at the Topsy audience and compared them to Gnip and Datasift. The followers of Datasift and Topsy have more in common that Gnip and Topsy.
How you can learn more about Twitter followers…
You can learn more about the followers for any Twitter account, including the ability to profile by job title and export followers to Excel. You can start with a sample report for free by signing up here.
BirdSong continues to evolve, serving thousands of users in 75 countries. Our latest update is to the highly popular Export Twitter Followers reports.
With BirdSong you can access a report for any Twitter account with no limit on the size of followers*, no requirement to verify with Twitter and no need to own or manage that account.
Reports start from £14.99 with no monthly commitment. Free trials can access a sample of the export data. Click here to start a free trial.
Here’s how to export select Twitter followers from an account
KLM the global airline continues to receive praise for its social media customer service. Their Twitter account @KLM now includes a frequently updated header image showing the speed of their Twitter response time as part of their continued quest for transparent and proactive customer services.
The new John Lewis Christmas ad launched this weekend to the usual praise. Social Media has been quick to leap on the ad featuring a Bear and a Hare.
But what happened when John Lewis started promoting individual accounts on Twitter?
What are the most popular shops in London?
London is seen by some as the shopping capital of the world. Using BirdSong we analysed the Foursquare checkins to identify the most popular shops in London, by total number of checkins.
The data retrieved will be included in a future update to the BirdSong social analytics platform.
In the top 10 we see two Apple stores – you can see the full list of most popular Apple Stores here.
Here are the top 10 Shops in London, based on Foursquare checkins.
- Harrods, 75574 Checkins
- Selfridges, 62707 Checkins
- Westfield London, Shepherds Bush, 60918 Checkins
- Apple Store, Regents Street, 44007 Checkins
- Westfield Stratford, 43895 Checkins
- Borough Market, 34189 Checkins
- Covent Garden Market, 22,943 Checkins
- M&M’s World, Leicester Square London, 18765 Checkins
- Portobello Road Market, 15716 Checkins
- Liberty’s , 15688 Checkins
So that makes two major shopping malls, two Apple stores and three markets – was that what you were expecting?
What are the most popular Apple Stores in London?
Apple Stores in London continue to grow in umber and attendance so we checked out the most popular Apple Store locations on Foursquare. The data retrieved will be included in a future update to the BirdSong social analytics platform.
The most popular Apple Store in London is in Regent Street, with over 44,000 checkins over 10,00 more checkins than the second most popular Apple Store.
Here are the top 10 Apple store London locations, based on Foursquare checkins.
- Apple Store 235 Regent St Mayfair, London W1B 2EL , 44002 Checkins
- Apple Store Covent Garden, 1-7 The Piazza, London WC2E 8HA , 33256 Checkins
- Apple Store Westfield London, Ariel Way London W12 7GF , 8121 Checkins
- Apple Store The Arcade Stratford London E20 1EQ , 4380 Checkins
- Apple Store The Bentall Centre Kingston upon Thames, London KT1 1TP , 3204 Checkins
- Apple Store Lakeside Shopping Centre West Thurrock, London RM20 2ZP , 1839
- Apple Store Upper Mall Bluewater Greenhithe DA9 9ST, 1772 Checkins
- Apple Store Upper West Mall Brent Cross Shopping Centre London NW4 3FP, 1577 Checkins
- Apple Store into Watford Watford WD172TN , 755 Checkins
- Apple Store The Glades Bromley , 376 Checkins
The two ‘flagship’ stores in Regent Street and Covent garden dwarf the rest of all the Apple Store checkins with the cumulative checkins across all other stores not matching either store.
The Apple Store Regent Street is also in the top 10 most checked in shops in London.
Facebook Fan page data is useful for any brand keen to understand the effectiveness of their updates and of their competitors.
BirdSong on demand reports allows you to identify key elements of any fan page that will impact the engagement rates. These include the frequency of update, update type and level of brand response.
Are you looking to boost the engagement on your Facebook Page? With BirdSong you can quickly identify the best and least performing updates on your page and the frequency of their posting. By understanding what works and what doesn’t work you can quickly make improvements. Read on to learn more about how BirdSong insights can help improve your Facebook Engagement rates.
A Facebook Engagement Rate is a simple measure to identify the relative engagement of a fan page to its fans. The Engagement changes on a regular basis and can increase or decrease depending on the relative activity of the page during the past week.
Each page will have a different engagement rate based on its size and relative activity during the past 7 days. Based on our own index of over 2,000 brands BirdSong can identify an average engagement rate the 7th September 2013. This engagement rate is made by looking at the engagement rates across thousands of pages to draw the averages.