Research from AIMIA has identified 6 types of social media user and how you should market to them.
The types include the ‘no show’ who don’t participate in social media, through to the ‘Spark’ that is heavily active in social, creating and consuming content and connections.
One of the social challenges for brands is to identifying the right audience. Many social tools work to identify mentions of brands which would work well for active personas but less so for more reserved audiences.
With BirdSong we created the Twitter follower comparison tool to help brands identify potential customers by their following behaviour, not their tweeting activity.
Check the infographic below to understand more about the social media personas